Wednesday, October 3, 2012

M channel

 With Technology advancing everyday which seems like every hour something new is taking place in the technology world, it is important for a business to find, keep up, and revolutionize how it brings in and retains repeat customers. With the fast food mega giant McDonald's leading the pack in almost every category, it is crucial that they find new ways to bring in money. Which in most cases they do, and are very good at it. Now the question becomes, Do you want TV with you Mcdouble? That is right, now you can watch TV exclusively through McDonald's new M Channel. But unlike other channels the new M Channel strives for exclusive content to entertain customers. Also McDonald's is allowing other companies to create promotional and sales opportunities for record companies and others who want to dive into McDonald's vast customer pool. In more way then one McDonald's is rising to the top on the revolutionary chain in the fast food business by continuously offering new mobile as well as in store technology. McDonald's is planning to at the M channel in over 14,00 locations in the next 18 months. Check your local McDonald's often to see if the M channel will be playing at a McDonald's near you. If this was brought to a McDonald's near you, how often would you go in and sit down to watch the M channel while you ate, instead of just using the Drive Thru?







M Channel
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3 comments:

  1. UnknownOctober 3, 2012 at 8:17 PM

    I think this is a really smart idea for them. It is going to make an already rich company even richer. Not only does add a new draw to costumers but by selling the advertisements you mentioned it will add a lot of revenue.

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  2. caitlinwienckOctober 4, 2012 at 8:42 AM

    I think it is a really smart idea too. I don't really care for it though. If you watch any kind of documentary on poverty and obesity they reference how cheap and easy to obtain the food is. With the addition of television, which most families in poverty can not afford, they will ruin their rep even more. But, marketing wise it's a great move since they already coordinate their toys with the latest movies. Now they can run the trailer as well and ask for more money from the company pushing the movies.

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  3. UnknownOctober 9, 2012 at 10:18 AM

    What type of entertainment will you be able to watch at the M channel?

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